MEDIA
The term media is one way to describe the various
kinds of mass communication, such as radio and television, newspapers, movies,
magazines, and internet, which reach or influence people widely.
Media
used in education
There are major technology trends in education there
are as follows:
Personal Access to Mobile Devices:
According
to the 2013 results, students overwhelmingly have access to personal mobile
devices. 89 percent of high schools students have access to
Internet-connected smart phones, while 50 percent of students in grades 3
through 5 have access to the same type of devices. Hence this technology not
only increases the attention of the students but also makes them to learn new
things with the use of this modern technology.
Use of
Video for Class work and Homework: Video is another tool that has been on the rise in
recent years. While the presentation focused on students, noted that 46 percent
of teachers are using video in the classroom.
Internet Connectivity: The
statistics
showing the ways students generally connect to the Internet when at home.
According to the study, 64 percent of students surveyed identify 3G- or
4G-enabled devices as their primary means of connecting to the Internet, with
another 23 percent saying they connect through an Internet-enabled TV or Wii
console.
Mobile Devices for Schoolwork: According
to the 2013 results, students are leveraging mobile devices both to be more
efficient in their day-to-day tasks and to transform their own learning
processes.
Paying Attention to the Digital
Footprint: Digital
footprint was a new research area for the 2013 survey nearly Sixty-four percent
of high school students responding admitted to being careful about the things
they post online and 44 percent of high school students said they believe a
positive digital profile is an important part of their future.
Requirements
of Media
Gain knowledge of the
historical development of media forms—including but not limited to film, video,
television, Internet, and digital text, and the parallel development of
critical approaches to studying these media.
Explore
the interactions of mediated communication with the structures of society and
the self.
Analyze the historical, social, cultural, and
political contexts within which a mediated text is produced, distributed, and
read, including the institutional, industrial, and national or regional
conditions of its production and reception.
Analyze
mediated texts with attention to the technological specificity of their medium,
to their formal and generic construction, and to the broader intermedial movement
of texts and ideas.
Understand
and analyze the relationship between media texts and critical theory.
Conduct original research by finding, reading,
and assessing appropriate sources for the support of an idea, and place their
own analyses into conversation with a field of works
of Media.
Short video on Media:
Advantages
of Media:
· -The common man gets the latest news within
a fraction of seconds. The distance is not at all a barrier now. The news they
get through media help them in their daily life a lot.
·
Television is quite popular because people
can get easy overview from news. Television also entertains and educates
people.
· - Children’s knowledge increases by watching
geographical channel, quiz programs and speeches by famous personalities of
different fields.
·
-Using
the media we can bring out the hidden talent, we can get public opinion about
certain events, current issues.
·
We have the latest news and information at
the click of the mouse! The Internet is such a medium that it can give many
options for the kind of information required.
Disadvantages
of Media:
·
Using media for marketing and advertising
could be more time consuming than the companies expect.
·
Low Younger audience readership (people
between ages 18-24 are not reading the newspaper)
·
Typically high CPM costs and rising
production costs (most expensive)
·
Advertisers must buy multiple stations and
formats to accumulate audience reach
Conclusion
In
conclusion I've observed how media is found in our everyday lives. From music
to sports and the internet and beyond it's clearly evident that media plays an
important role in our everyday lives. We might not be aware of how much
interaction we have with the media but after sitting down and
thinking about my daily rituals it has become obvious on how much of a role
media plays in my life.
Reference:
https://www.mediawiki.org/wiki/MediaWiki
https://cit.duke.edu/blog/2012/04/six-ways-to-use-social-media-in-education/
http://mediastudies.pomona.
http://www.adoptahighway.com/
http://thejournal.com/
http://www.termpaperwarehouse.
http://mediastudies.pomona.
http://www.adoptahighway.com/
http://thejournal.com/
http://www.termpaperwarehouse.
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